EFL

Client: English Football League (EFL)

Using the newly rebranded EFL logo as a basis, Jump designed and created an international Broadcast Partner Toolkit – with the motif of the dot (which comes directly from the ball mark logo) at the heart of the concept. The designs were then reversioned for the other EFL competitions; the Carabao Cup and the Checkatrade Trophy.

All three title sequences feature action from their respective competition, with players and fans showcasing the passion of the games. The excitement is carried into the on-screen graphics, with unexpected animations and new ways of showing information.

Deliverables: Opening sequences, on-screen package, digital assets.