Think. Believe. Jump. Create.
Client : BBC
To represent and unite a vast spectrum of popular music, we used facets of colour throughout our design for the BBC Music Awards.
This allowed us total freedom to place a diverse range of bright and vivid colours unexpectedly next to each other, showcasing a wide range of music that crosses genres and styles. Within the title sequence, we used streams of colour to graphically represent the many genres of music. These streams are vibrant and engaging and cleverly react to the title track.
The final logo brings together the full, faceted spectrum of music and colour in one word AWARDS.
