Jump tidies up the Sort Your Life Out brand
Jump was commissioned by Optomen Television to unify and elevate the brand identity for Sort Your Life Out – the BBC makeover show presented by Stacey Solomon. Now on its 4th series, the show helps families transform their home through decluttering, upcycling and recycling.
Becky Clacey – Designer at Jump:
“We wanted to create a more stand alone logo that can be used in different situations regardless of the application. We wanted it to become tactile and appear as if the logo was slotting into place. This is much like how the show looks to find a place for people’s possessions in their newly organised homes once they’ve done the hard work in the warehouse.
To elevate the current design and bring it more into primetime, we’ve expanded the existing colour palette, adding an additional shade to be used as a highlight or lowlight. This allows for the development of richer graphics and gives the designs depth.
One of our missions was also to make sure all of the show’s graphic assets were consistent.”
Jump has previously worked with Optomen Television on The Kardashians: Billion Dollar Dynasty.
