Sport Industry Socials – The Power of Storytelling in Sport
Russell Hilliard – Marketing Director at Jump:
“It was a glorious spring evening in London and the city lights were shining magnificently around Liverpool Street. I was heading to the Everyman Cinema in Broadgate for the Sport Industry Group’s first Social event of the year. It’s always an evening I really look forward to and a great chance to see the amazing work people are creating in the industry.”
The theme for the evening was The Power of Storytelling in Sport – with an expert panel examining how brands are engaging with rights holders and talent to create emotive content that connects fanbases.
The session was introduced by Dylan Pugh, Managing Director at Sport Industry Group – and kickstarted with a screening of a selection of clips from nominated entries in this year’s FEVO Sport Industry Awards.
The panel was led by Kenny Annan-Jonathan, Creative Director, Crystal Palace Football Club with two guests – Steve Marks, Senior Director Brand Communications, Adidas and Lizzie Lawrence, Senior Producer, Original & Branded Content, European Tour Productions.
Key discussion points included the evolution of how rights holders distribute content, the increasing access to talent, the myths around Gen Z content consumption, and how athletes are beginning to own their own content and create their own channels.
Jump has a long relationship with the Sport Industry Group. We’ve helped develop their brand over the years and we are the official graphics supplier for the FEVO Sport Industry Awards.
This year the awards are on Thursday 15th May at Evolution London.
You can get your tickets here.
