The Hundred has arrived!
Jump was approached by Progress Productions at the end of 2019. Progress is the Event Presentation Partner for The England and Wales Cricket Board’s (ECB) brand new competition The Hundred.
The Hundred is a new 100-ball cricket competition involving eight men’s and eight women’s teams located in seven major cities across England and Wales.
The games will be fast paced and family friendly, with a high quality entertainment factor to attract a broader audience to the sport, while maintaining the authentic cricket experience that the current audience love.
Jump initially won the pitch to design and create the venue graphics and explainer VT’s, but following this we were further commissioned to develop a motion theory for the brand, create a digital toolkit, consult on the broadcast graphics with Sky Sports, and to animate hype VTs.
The competition was delayed a year due to the pandemic but launched on Wednesday 21st July 2021 when the Oval Invincibles took on the Manchester Originals in the women’s competition. The Hundred runs through July and August with the Mens’ and Womens’ Finals both taking place on Saturday 21st August.
Harry Handyside – Art Director at Jump:
“The motion theory we developed at the beginning of the process was what tied it all together. The Hundred brand was already visibly strong, bold and unmistakably vibrant. Our concept created design rules to get the existing brand moving across each audience touchpoint while keeping it consistent. We were utilised extensively as the design team for each aspect of the brand in motion. The original designs evolved and our involvement increased.
Motion Capture has been used a lot on the project. This was a great way to represent the sport when there wasn’t any archive in existence due to it being the first season.”
Jonathon Webb – Brand Manager at The Hundred:
“It has been a great journey working with Jump to help us elevate the in-bowl, digital and broadcast experience at The Hundred. Working closely with Harry and the team, they have brilliantly developed our brand into the motion graphics space, whilst staying true to the core essence of our visual identity – bold, vibrant and clean. It’s been fantastic to see this brought to life over the last few weeks throughout the competition.”
