Jump do The Hustle
Jump has created the logo and brand for The Hustle.
The Hustle is a brilliant new platform that will help young people between the ages of 16-28 discover new skills by offering educational and experiential bespoke programmes through the Creative Arts, Media, Tech, Sport Industries and Live Events.
Jenny Johnson – Founder of The Hustle:
“Having worked with Jump on multiple projects they never cease to amaze me. Jump is a ‘one of a kind’ company with exceptional skills and creativity. Anything is possible and always sprinkled with a bit of magic that takes your breath away. A magnificent team who are always on time. On point. And shoot for the stars.
Thank you for everything you do.”
Callum O’Reilly – Senior Designer at Jump:
“The logo was designed to be bold, vibrant and disruptive but also simple and eye-catching. The bespoke typography is modern and young and has a sense of movement that reflects the vibe of the platform.
The letter E has been designed to represent an equals sign, representing the fact that everyone is welcome and nobody gets left behind.
We also created a brand mark which is a star made from the three lines from the E. We chose colours that will appeal to all young adults and really catch their eye. The teal, electric purple and vibrant red really do pop.”
Jump also produced social media templates, a collection of animated stings and a website design. The logo and brand assets were designed in illustrator and then brought to life in After Effects.
COR: “One interesting aspect of this project was that we re-created the master logo animation as code using a third-party After Effects renderer. The website designer could then utilise this easily on the site. The benefits of this are that it keeps the website light and fast, the logo can be resized to any size screen and it can also be easily re-coloured at any time.”
If you would like to learn more about The Hustle and maybe even get involved – head on over to their website now.
