Boarders

Client: Studio Lambert Media Limited

Jump has created the logo and titles for the new BBC Three comedy-drama series Boarders from Studio Lambert Media Limited.

Harry Handyside – Art Director at Jump:

“Our initial concept was to create an opening sequence featuring a logo that would change style for each new episode. This developed to become one fast paced sequence where the logo is seen in multiple styles.

The logo takes on styles relevant to episode themes and tones – and also themes that represent the characters and their skill sets. Each treatment is made to look photorealistic with the logo created using a medium relevant to the scene. Example: We see the logo scratched and scribbled into the top of a wooden school desk, or embossed on the spine of a school book.”

HH: “The artwork was brought together in After Effects with subtle animations crafted to give life to the scenes.

We delivered one master edit of the title sequence but also an individual looping animation of the logo in all of the different styles. This way the client had the flexibility to cut together their own versions for each episode and its specific music.

As well creating a striking logo and title sequence – this nifty solution allowed great flexibility for the client in the edit suite.”