Think. Believe. Jump. Create.
Client: FIFA
Jump was invited by FIFA to create the programme branding and elements for the studio set of a live TV show announcing the cities that had won the bid to host games in the 2026 FIFA World Cup.
Excitingly, we made a version of the Host City Reveal VTs to be seen on a large screen in Times Square. This was a different format from the original 16×9 version. We also created a faster version to be used on social media.
Kate Norley – Director and Creative Producer at Jump:
“Our brief was to take the initial branding that FIFA had produced for the 2026 FIFA World Cup and develop the design to brand the programme and set.
Initially we were contacted about creating the opening / closing sequences, the Intro film animations and the host city reveal VTs – but we ended up branding the set as well.
As this was an American studio set it was quite different from a UK studio. It had 12 to 15 monitors all requiring animated branding.”
KN – “The final list of 16 x winning host cities were not announced until the afternoon and evening of the program. We therefore had to make versions of the graphics for all of the 22 bidding cities. This included the monitor stings, the host city reveal VTs and on the maps. We were deleting the unsuccessful locators at the last minute!”
Each of the city sting animations and country stings (for the vertical pillar-shaped monitors in the set) had to be delivered joined up with the event name and trophy stings so they would play alongside each other. This meant the animation of all the stings and the timing of the emblem and programme name had to be precisely coordinated.
Each city provided photos and footage but in order for there to be consistency across the qualities we had to research and source a lot of the imagery too.”
The full deliverables list included:
Opening & Closing titles,
Intro Film Text animations,
Host City Reveal VTs,
Studio graphics including animating maps for the studio screen,
Stings and Transition wipes,
Branding for Becky G performance,
In programme graphics – Lower third, PIP etc.