Think. Believe. Jump. Create.
Client: Progress Productions
Jump was commissioned by Progress Productions to create a kit of Sport Climbing graphics for the NEOM IFSC Masters 2024.
The event was part of this year’s NEOM Beach Games – a multi-sport event organised since 2022 that includes basketball 3X3, beach soccer, mountain bike, open water swimming, and triathlon competitions.
The location was the Secret Garden area of NEOM’s Hisma desert, which is known for its stunning rock formations. 100 of the world’s finest climbing athletes battled in an intense competition of back-to-back speed climbing and bouldering.
The International Federation of Sport Climbing is the world governing body for the sport.
Jump’s mission was to create graphics that would be projected onto the 49ft climbing wall itself. This included event ID stings, logo animations and timing devices, such as a sand timer graphic that made the athletes aware of how long they could study the rock formations before attempting their climb.
The animations for the projections also included backgrounds for the live DJ entertainment – which included pulsating mountain landscapes and graphic equalisers.
James Parfitt – Producer at Progress Productions:
“Working with the brilliant team at Jump is always a pleasure. Their creative visuals brought the climbing walls to life, captivating audiences both in venue and on TV, delivering an atmosphere that truly elevated the event”
Jump has previously worked with Progress Productions on the Birmingham 2022 Commonwealth Games and on The Hundred cricket tournament.