Think. Believe. Jump. Create.
Client: Viasat World
Jump was asked by Viasat World to create a number of animating sew-on, scout-like badges. They were to be edited into a series of promos for a new strand of programming on their Explore channel.
The badges needed to look photo-realistic despite being built in 3D. Each badge references a particular genre on the channel – such as fishing, extreme truckers or gold hunters.
Jump created a hero logo badge and 4 skill badges. The animations were rendered at 9×16 and 16×9 ratio and also in two languages – Polish and English.
Lee Jacobs – Senior Art Director at Jump:
“We were supplied the flat artwork for the badge designs by the team at Viasat. We started by creating a simple 2D animated loop of this – which was then used to create a texture for the fabric and thread work in Cinema 4D. We rendered everything in Redshift for a realistic look.
The denim material that the badges are sewn on was taken from a jacket owned by one of the Viasat team. They photographed various details – allowing us to generate a realistic background for the animated badges.”
Nigel Doylerush – Creative at Viasat World:
“The final badges had the perfect blend of playfulness in the animation without breaking the photorealistic look of the scenes. They all looked great in the edit.”
Previously Jump was commissioned by Viasat World to create the Forbidden History podcast promo. This sequence won a Silver in the Eyes and Ears of Europe Awards 2022 in the Best 2D / 3D animation category.